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- About CEC
The genesis of CEC's planning practice was the result of a focused, yet natural progression of our real estate services nationwide. Our process is much larger in scale than simply site planning; it's a full-service approach to master planning that we present as Economic Master Planning.
CEC PLANNING delivers a unique brand of master plan solutions. While traditional master planning methodologies provide a physical plan to define land use arrangements and densities, the Economic Master Planning process practiced by CEC identifies and utilizes non-traditional economic and social inputs to increase the likelihood of overall project success.
By appropriately incorporating factors such as market projections, stakeholder engagements, financial models, and governance strategies, the Economic Master Plan becomes a realistic and responsive guideline to move a project forward expeditiously and successfully.
This holistic, four-phase process includes market analysis, a master plan as a response to market demand, financing plan options supporting a project pro forma, and an implementation plan identifying catalytic actions to drive success.
Our "Cycle of Opportunity" diagram illustrates the four Economic Master Planning phases as a continuous development cycle.